Software Wizard 软件向导
作者： 安迪·赫茨菲尔德
日期： 1982年3月
人物： 安迪·赫茨菲尔德、伯勒尔·史密斯、史蒂夫·乔布斯
主题： 个性、苹果精神
概要： 关于苹果第一代Macintosh的开发以及制造它的人的轶事: Mac 小组获得名片 , 软件向导 Software Wizard
By 1982, the Macintosh project at Apple was considered important.
It was growing from a special little project into a big one.
As the team got bigger, we needed to work better together and be more organized.
到 1982 年，苹果公司的 Macintosh 项目被认为很重要。
它从一个特殊的小项目成长为一个大项目。
随着团队规模的扩大，我们需要更好地合作并更有组织性。
At first, our team didn’t have official job titles, but we needed them to get business cards.
I used to have the title “Senior Member of Technical Staff” in the Apple II group, which I thought was boring.
So, I told Peggy Alexio, the secretary of Rod Holt, who was ordering the business cards, that I didn’t want any because I didn’t like my title.
起初，我们的团队没有正式的职称，但我们需要他们来获得名片。
我曾经在Apple II小组中拥有“高级技术人员”的头衔，我认为这很无聊。
因此，我告诉正在订购名片的罗德·霍尔特的秘书佩吉·阿莱克西奥，我不想要任何名片，因为我不喜欢我的头衔。
The next day, Steve came to see me. He said he heard that I didn’t want business cards.
But he thought I should have them, and it didn’t matter what title I used. I could choose any title I liked.
I thought about it for a bit, and then I decided on “Software Wizard”.
I chose this title because it’s not clear where it fits in the company’s hierarchy.
And it’s a good way to describe how software innovation can be like magic.
第二天，史蒂夫来看我。他说他听说我不需要名片。
但他认为我应该拥有它们，而且我使用什么头衔并不重要。我可以选择任何我喜欢的标题。
我想了想，最后决定选择“软件向导”。
我选择这个标题是因为尚不清楚它在公司层次结构中的位置。
这是描述软件创新如何像魔术一样的好方法。
When I told Burrell about my new title, he quickly took “Hardware Wizard” for himself. I didn’t want him to, because it made my title less special.
After that, many people on the Mac team started changing their job titles to make them sound more interesting.
This trend kept going at Apple for a long time and even spread to other companies. From what I know, that’s how it all started.
当我告诉伯勒尔我的新头衔时，他很快就把“硬件向导”当成了自己的名字。我不想让他这么做，因为这会让我的头衔变得不那么特别。
此后，Mac 团队中的许多人开始更改自己的职位名称，以使它们听起来更有趣。
这种趋势在苹果公司持续了很长一段时间，甚至蔓延到了其他公司。据我所知，这就是一切的开始。
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